The ad network for the signed data economy

Advertising that pays the paper.

Advertisers reach the readers of independent papers. Publishers get paid for their space and keep the larger part. DRM3 fills every impression, meters it, and settles it on the rail that already exists.

Run a campaign Earn on your paper

Three doors

An advertiser buys reach. A publisher sells space. A developer wires it in. Each has its own door.

Advertisers

Buy a budget against inventory you can see, not a slot you hope renders. You pay DRM3; your ad runs where publishers opted in.

A budget, not a CPM you guess at
Display, video, or lead capture
Your creative, reviewed before it runs
One checkout, DRM3 is merchant of record

Place a buy →

Publishers

Turn the network on for your paper, set a floor, and keep the larger part of every dollar. Your subscribers stay ad-free unless you say otherwise.

Opt in per surface, your veto always
Keep the publisher share of each sale
Paid on hold-and-settle to your wallet
Subscriber ads are a toggle, off by default

The publisher guide →

Developers

A clean HTTP API and an MCP server. Place buys, read earnings, serve an ad, all from your own agent or code.

REST under /v1, JSON in and out
An MCP server for an agent
The serve door is public and cache-safe
Every write is keyed and fails closed

The MCP config →

How a dollar moves

No slot trading, no mystery. A budget against inventory, filled and settled.

Buy

An advertiser sets a budget against a scope: a publisher, a paper, or a topic.

Fill

DRM3 allocates the budget across inventory publishers opted in, and paces it.

Serve

Each impression is selected, served and metered once, with a reader cap per slot.

Settle

The publisher share is stamped at delivery and released to their wallet after the hold.

On Newsroom Floor, this is the network behind the plans. A Starter paper carries the network automatically. From Plus up, the publisher decides: run no network ads, sell their own, or let DRM3 fill the space and keep the share. The operator panel and the earnings live in their Newsroom Floor console; this is DRM3's ad desk under it.